Ather Energy

Associate Brand Manager

  • Full Time

You’ll be our: Associate Brand Manager

You’ll be based at: Corporate office, Bangalore (IBC Knowledge Park)

You’ll be aligned with: Lead – Brand

You’ll be joining our: Brand Marketing Team


What you’ll do at Ather:

Conceptualize and execute central & thematic brand campaigns
Build brand equity via innovative campaigns & projects
Strengthen brand positioning, build brand salience & aspiration
Oversee production & on-ground execution of campaigns
Formulate and execute GTM strategy for new launches in the product line
Manage brand alliances & associations
Create pipeline of content & ideas with relevant 3rd parties
Scout for sponsorship & association opportunities; events, films, shows, sports & more
Collaborate with opinion-makers from industries like automobile, lifestyle, tech & more on brand relevant properties: offline & online
Drive demand month on month for the product line as per business goals
Identify key business problems / opportunities; Draw actionable consumer insights & solutionize
Mine through large data sets to identify & predict trends; make more-informed business decisions
Improve conversion across the brand funnel from the point of awareness to acquisition
Monthly business planning (Volume, Enquiries); Marketing support for sales & dealership teams
Provide assistance to sales training on product pitch basis evolving business scenario
Liaison with Creative, Research, PR, Media, Event, Program, Product and Sales teams
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Here’s what we’re looking for:

Hands-on experience in handling integrated campaigns & sizeable brand alliances
Knack of picking consumer insights through data, customer interactions and observations
Strong brief-writing skills
Advanced agency-handling and partner-relationship management
Moderate to advanced understanding of media planning: Online & Offline
Good project-management skills
Ability to thrive in a cross – functional working environment
Understanding of Indian 2W industry (ICE – EV) and consumer buying behavior
Trade & sales understanding
Openness to travel every month
What you bring to Ather:

An MBA degree in marketing (or related stream) from tier 1/2 institutes
Experience of 2 – 3 years in brand management preferably in auto or new age brands

Job Overview