BASF India Limited
Assistant Manager Marketing
LOCATION Mumbai, MH, IN
COMPANY BASF India Limited
JOB FIELD Marketing & Sales
JOB TYPE Permanent
JOB ID 99636
Objectives of the Position
To Drive the market development for SA Sub region – – innovation concepts, Brand Oriented Solution selling, Product mix and market information
Maximise profitability through price and product mix
Market and data intelligence analysis to drive business growth
Work closely with the regional product managers and Mkt Development Team to generate adequate support in terms of prices, new launches, specific product studies
Main Tasks
Market research: Analyzing current and potential markets to identify market size, growth potential, and customer segments
Developing and implementing new business plans for target market segments
Managing sales and gross margin profitability for assigned
Identifying key direct and indirect cost drivers and their impact on business profitability
Implementing existing marketing and sales strategies and identifying opportunities
Identifying innovation, BOSS with existing and new customers Developing, implementing, and managing the organization’s advertising strategy
Work closely with the Local ATTS, regional Product managers, regional market development team for concept development, price support and product studies required
Work with the regional CIDS team to understand the consumers and drive the innovation/focus products concepts in line to connect with the customers
Digitalisation projects
Minimum Education and Qualification Required for the Position
Education: Bachelor of science or engineering
Working Experience (min required exp.): 6-8years
Proficiency in PPT, excel and power BI
Understanding on Mintel, Euromonitor
Technical & Professional Knowledge: Knoweldge of personal care ingredients and basic knowledge of formulation will be necessay. Should be a competent communicator and should create a positive impact.
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