TVS Motor Company
Job Title (Role) Digital Marketing Manager
Department Premium Business
Section Digital & Media
Location Koramangala
Purpose of the role
We are looking for a digital media expert to run and drive the digital paid media campaigns cutting across branding, performance, programmatic practices. The candidate must bring hands-on experience of planning and executing campaigns on biddable, non-biddable & affiliate ecosystem, additionally having at least the understanding of partnerships and content marketing on digital for garnering new acquisition for the brand/s as well nurturing through their life-stages. Experiences with Global markets and/or premium-lifestyle brand will be an advantage as well.
Role Description
•The candidate will be working across premium business’ digital media campaigns to drive defined funnel KPIs – motorcycle, merchandise & accessories for India Business and key international markets.
•Drives BAU campaigns with Internal stakeholders & partner agencies across performance, hyperlocal, consideration building domains.
•Develop and drive end-to-end campaign strategies with the partner agencies for SEM, Programmatic, Display, Social, Affiliate and other growing channels via test & learns.
•Manage, optimize, and expand programs for all performance marketing channels to maximize the profitability from the marketing spend.
•Works with the Digital & Media head to build the integrated digital narrative for key business units.
•Brings understanding of 1st, 2nd, and 3rd party consumer data.
•Brings understanding of Programmatic, CDP, DMP, DSP.
•Demonstrate intellectual curiosity and outside-in thinking on best and evolving practices, and ensure the team is constantly at the edge of the newest high potential opportunities or ways of working.
•Brings curiosity & hunger towards digital marketing best practices, the latest tools, and systems.
•Deep understanding and experience in using data across channels to build customer centric, cross channel digital plans.
Educational Qualifications
Graduate (Must), Masters (Optional)
Additional Qualification
(Please mention professional qualification or etc.,)
Must Have: Media Certifications – Google Ads/DV/Analytics, Meta Blueprint
Good To Have: GA, GTM, CMS platform certifications.
