CMI Lead,

  • Full Time


Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.

Business Context and Job Summary

CloseUp is the world’s No. 1 freshness brand in Oral Care. It pioneered the gel toothpaste format over 50 years ago and has since popularized anti-bacterial efficacy in toothpaste as well as become known for uniquely fresh and exciting flavors. CloseUp is a challenger brand in many markets, leading market development for the freshness segment and injecting fun into what otherwise would be a low-involvement category.

CMI Manager, Global Closeup is a Global role for Strategic Partnership with the Global Close Up Team, the role is based in India. You will play a key role in shaping the key Brand trajectory, showing the Business key growth opportunities, and partnering with a leadership Team comprising of Brand Directors and Category Vice President, a global cross-functional leadership team, and the CMI community.

The role requires considerable influence in keeping the core intact, harmonizing the brand across countries and categories, and also looking for how the brand can stretch in the future to new categories and formats. It also requires creating and driving winning future-facing and agile innovation tapping into emergent market trends. Put simply, you will play a key role in helping the Brand and business reach its ambition.

To grow big we need to think big. This is a great opportunity for someone who wants to drive an aggressive growth agenda, make a big impact, and leave a positive legacy.

To support the aggressive growth agenda, you will have proven leadership skills, strong strategic rigor, be comfortable pushing back and managing senior stakeholders, proven experience in collaboration and knowing when (and who) to pull in different expertise, a strong background in analyzing the market, be able to decipher multiple information sources into a succinct story and point of view, experience in innovation development and have a diverse research background. We are looking for people who are future fit, excel in digital marketing and channels of the future, and have a strong balance of intellectual and emotional quotient.

Key Responsibilities

The core purpose of this role is to show the business where and how to win by championing and being the voice of the consumer. You need to be able to anticipate business partner needs before they know they need them.

Strategic planning both at a category, brand, Global, and Regional level
Setting the long & short-term growth agenda, identifying growth spots, future-proofing the portfolio
Future facing Innovation & Brand Strategy
An intimate understanding of business performance, priorities, and cross-functional needs
Proactive knowledge of hot spots and opportunities
Offer foresight rather than just insight
Briefing, managing, and landing all strategic understanding projects
Project planning, brief creation/ brief ownership/ landing debrief/ research findings – local & regional projects
Collaboration within the CMI community
Harnessing and being on top of category and brand-related trends
Staying abreast with consumer trends
Leveraging all the tools and insights at our fingertips/ bringing everything together to land a clear and concise story that ultimately drives business action
Driving global synergies – fewer, bigger better
Managing CMI budgets
Managing relationships across other CMI teams, agency partners, CTI, and cross-functional teams
Reporting through to the CMI Director, the successful candidate is:

Preferred to have a minimum of 7-10 years of relevant experience
Needs to proactive
Able to work autonomously
Know how to prioritise
Have strong communication and storytelling skills

Job Overview